Revenue generation is the lifeblood of all membership organizations, but growing those revenue streams is often not as straightforward as you might imagine. For most organizations their principal purpose is to provide services and support to members, so if those members are facing increasing operational costs then many organizations are reluctant to add to that burden by increasing membership subscriptions.
However, there are other ways to raise revenue, but the reality is that members don’t like being sold to so as a result many organizations are reluctant to push too hard in selling anything.
Join Steve Charles, Founder and Director of Member Boost who will highlight 7 ways to raise your revenue while pointing out the potential complications with each. If you are aware of the potential pitfalls, you can avoid them and proactively seeking to raise revenue and deliver a better service to members at the same time.
Key topics covered:
- Exploring different revenue streams for associations (e.g.: raising member fees, selling services, acquiring sponsorship etc.)
- Risks of implementing new revenue streams and how to avoid them
- How to select the right revenue generating opportunity for your organization
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
