Supplier support
Supplier of the Year
This category recognises a supplier who provided exceptional support to a client association in the last 18 months. Measurable achievements could include the impact the supplier's help has had for the association and its goals. The supplier may have provided support in one or more areas, such as marketing, technology, membership/CRM, event technology, venue or destination.
People & Teams
Executive Director of the Year
This category recognises leadership, expertise and innovation at the most senior level in an Association. The nominee should have obtained outstanding achievements while demonstrating the qualities of a true leader, a visionary, an innovator and with know-how in the sector. Nominees should illustrate excellence in leadership and innovation in their contribution to the organisation and the sector. This nomination is open to: Executive Directors, Secretaries General, Managing Directors, Chief Executive Officers, All Executive Heads of a membership organisation, where the nominee has held the position for at least two years.
Association Executive of the Year
This category recognises strategic and innovative managers in all areas of an Association. The nominee should have attained success in their field of expertise and be a strategic manager who has made a substantial impact and/or brought substantial contribution to the association. This nomination is open to association employees or volunteer executives of membership organisations, in the specific role, who have held their position for at least two years.
Organisation
Association of the Year
This category is for membership organisations, be they for individuals, for businesses or for federations of associations, for their successful achievements in the last 18 months. Measurable achievements could include notable and successful projects such as events, campaigns and development of services and products; income generation; membership growth, retention, engagement and satisfaction; leadership within the association; contribution to the advancement and success of the organisation and sector, and other results.
Leadership Projects
Best Digital Transformation
This category is for the digital transformation of an association’s systems and services, substantially developed or launched in the last 18 months. Transformation elements may include and are not limited to website re-think; moving services to online; re-think of how the services are delivered; adoption of innovative technologies; complete integration of all systems; highly functional and pleasing user interfaces; ease of use by members / community, uplifting the performance of digital media e.g. integrating media sources, improving ROI. Measurable achievements could include statistics such as: site analytics, logins, users returning, number and length of sessions, user interactions, responses to a call to action, user experience evaluations, personalisation, optimisation, and other results, measured against stated goals.
Equity, Diversity and Inclusion
This category recognises either a NEW or a substantially developed EXISTING equity, diversity and inclusion initiative, developed and implemented in the last 18 months. Elements may include membership or volunteer recruitment, processes and management of membership or volunteers, products and services, pricing, editorial content, etc. Measurable achievements could include statistics related to the equity, diversity and inclusion within the organisations’ membership, measured against stated goals.
Sustainability Advocate
This category recognises a NEW and successful sustainability initiative developed and implemented in the last 18 months, or an EXISTING sustainability initiative which was developed or updated overtime, with consistently improved results. Measurable achievements could include impact of the industry / sector, setting an example, support / education for members, policy initiatives for members achieving certain targets, and other results.
Conferences & Events
Best New Event
This category is for a NEW in-person event, such as a conference, congress, convention, exhibition, seminar series, showcase, careers show or other event, which has taken place in the last 18 months. Measurable achievements could include statistics such as number of attendees, exhibitors, sponsors; revenue, education evaluations, net promoter score and other results, measured against stated goals.
Best Development of an Existing Event
This category is for an EXISTING in-person event which has been significantly developed, such as a conference, congress, convention, exhibition, seminar series, showcase, careers show or other event, which has taken place in the last 18 months. Measurable achievements could include statistics such as number of attendees, exhibitors, sponsors; revenue, education evaluations, net promoter score and other results, measured against stated goals and compared to the previous edition of the event.
Best Long-Standing Event
This category is for a longstanding in-person event, such as a conference, congress, convention, exhibition, seminar series, showcase, careers show or other event, which has taken place in the last 18 months. Measurable achievements could include statistics such as number of attendees, exhibitors, sponsors; revenue, education evaluations, net promoter score and other results, measured against stated goals.
Marketing & Communications
Best Association Video
This category recognises a video, video series or video channel, primarily produced or released / launched in the last 18 months. Measurable achievements could include statistics such as viewer analytics, response levels to videos, social media shares and reach, as well as the production and quality of the video and other results, measured against stated goals. This category is not open to event recordings or online courses.
Best Association Podcast
This category recognises a podcast, including podcasts available in video as well as audio format, or an audio series or channel, primarily produced or released / lunched in the last 18 months. Measurable achievements could include statistics such as listener analytics, response levels, reviews and listener rating of podcast or audio series, social media shares and reach, as well as the production and quality of the podcast or of the audio series and other results, measured against stated goals. This category is not suitable for submitting event recordings.
Effective Voice of the Year
This category recognises a successfully planned and implemented marketing campaign, including a social media campaign, primarily planned and implemented in the last 18 months. Elements may include social media platforms, campaign specific web pages, micro-sites or blogs and any tools and platforms used for engagement, raising awareness or for achieving the goals and objectives of the campaign. Measurable achievements could include statistics such as mentions, retweets, shares, likes, reach, impressions, page views, comments, calls to action, purchases, sales volumes, subscriptions and other results, measured against stated goals.
Education & Professional Development
Best Education or Professional Development Offering
This category recognises a NEW or a significantly updated, EXISTING professional development or education offering, primarily planned and implemented in the last 18 months. It includes certificate programmes, training, e-learning or other professional development activities or digital services and products, designed to provide professional development or education. Measurable achievements include statistics such as number of participants, users or subscribers, revenue from sales, education levels and scores, login frequency / number of sessions, session duration, engagement, etc. measured against stated goals.