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Informatives - Association Congress UK 2016
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 Association Congress UK 2016
DAY ONE - Opening Plenary Session
Keynote: The power of your network, the power to change, the power to do good!
Mark Turrell, CEO
Vork & Orcasci
Interview of Damian Hutt
Damian Hutt, Executive Director
Association of Association Executives
Association Challenges Panel
Chris Combemale, Group CEO
Direct Marketing Association
John Newcomb, Managing Director
Builders Merchants Federation
Steave Heathcote, Executive Director
Markets ACCA
Mark Turrell, CEO
Vork & Orcasci
Interview of Damian Hutt
Damian Hutt, Executive Director
Association of Association Executives
DAY ONE - Stream A: Income Generation
Chair’s Introduction
Richard Ellithorne, Membership Services Director
Builders Merchants Federation
How to develop and grow a portfolio of commercial products
Richard Evens, Commercial Director
British Safety Council
Creating a sustainable model for non-member Associates or Affiliates
Richard Patrick, Head of Commercial Activities
Council of Mortgage Lenders
Speaker Q&A
Richard Evens, Commercial Director
British Safety Council
Richard Patrick, Head of Commercial Activities
Council of Mortgage Lenders
Ruth Moor, Director of Events
British Bankers' Association
Managing sponsorships and sponsors
Sophie Webber, Events Manager
Council of Mortgage Lenders
Increase revenue by 73% and membership by 54% in three years!
John Newcomb, Managing Director
Builders Merchants Federation
DAY ONE - Stream B: Events Strategy
Facilitator's introduction
Lindsay Summer, Director of Certification Operations
International Association of Facilitators
Explore the length and breadth of your event market potential to ensure you're making the most of all opportunities
Julia Kettlewell, Head of Marketing
Royal Pharmaceutical Society
Content Buzz: Bridging the gap between events
John Martinez, Chief Executive Officer
Shocklogic
Sharing & Discussion: Applying lessons from the Talks
Julia Kettlewell, Head of Marketing
Royal Pharmaceutical Society
John Martinez, Chief Executive Officer
Shocklogic
How to make association events more creative and innovative and how to ensure that innovation sticks
William Thomson, Events Consultant
Gallus Events
Doing Good for Nothing – leveraging passion to drive positive change
Holly Nelson, Digital Marketing Manager and Digital Doer
Police Mutual
DAY ONE - Stream C: Member Engagement  
Chair’s Introduction
Michael Collins Director
i-Publishing
CRM initiatives to drive member engagement: a success story
Camilla Durrant, Head of Membership
The British Dietetic Association
Best practice when mapping your customer journey
Renee Watson, Executive Director
European Society of Gene and Cell Therapy (ESGCT)
Speaker Q&A
Renee Watson, Executive Director
European Society of Gene and Cell Therapy (ESGCT)
Camilla Durrant, Head of Membership
The British Dietetic Association
First steps: Analytics & Measurement: It’s all about the small data!
Michael Collins, Managing Consultant
Database Marketing Counsel
Understand why CRM projects succeed or fail to ensure a robust project strategy
Paul Horton, Chief Executive Officer
Future Water Association
Lorraine Reese, Head Events
International Society of Ultrasound in Obstetrics and Gynecology
Panel Q&A
Paul James, Membership Engagement Manager
Association of Accounting Technicians
Paul Horton, Chief Executive Officer
Future Water Association
Michael Collins, Managing Consultant
Database Marketing Counsel
DAY TWO - Opening Plenary Session
Keynote: ‘Guilt by association’ - Mitigating the risk of member alienation when it comes to sponsorship
Andy Burman, Chief Executive
The British Dietetic Association
DAY TWO - Stream D: Association Strategy  
Building a strong, ethical communication strategy to strengthen link between virtual and physical communities and enhance the membership experience – A EUROCALL case study
Toni Patton, Secretary General
European Association for Computer Assisted Language Learning
Making your enemy your friend – why those who criticise you should be those you want to speak to the most
Abby Bailey, Marketing & Communications Director
International Association for the Non-wovens and Related Industries
Speaker Q&A
Abby Bailey, Marketing & Communications Director
International Association for the Non-wovens and Related Industries
Toni Patton, Secretary General
European Association for Computer Assisted Language Learning
Successfully lead your association and your industry by being a stand-out and dynamic leader
John Scarrott, Trainer and Coach
John Scarrott Training and Coaching
Transformational Governance: How boards can achieve extraordinary change
Theodore Spyrou, Associate Director
Ashridge Associates
DAY TWO - Stream E: World-class events: Get ahead of the game  
Chair’s Introduction
Gary Austin, Senior Consultant Facilitator
Circleindigo - Enabling Through Facilitation
Delivering an Exceptional Event
Lorraine Reese, Head of Conferences and Events
Biochemical Society
The future of events and the impact of technology
Candace May, Event Project Manager
ACCA
Sharing & Discussion: Applying lessons from the Talks
Lorraine Reese, Head of Conferences and Events
Biochemical Society
Programme content for an engaging experience and powerful marketing
Jane Roberts, Events Manager
Royal College of Surgeons
Programme content for an engaging experience and powerful marketing
Jane Roberts, Events Manager
Royal College of Surgeons
Building a business case for digital: How to improve your digital marketing game 360
Lynsey Sweales, Chief Executive
SocialB
DAY TWO - Stream F: Member Communities & Engagement  
Chair’s Introduction
Michael Collins, Director
i-Publishing Consultants Limited
Vibrant communities: Young members and keeping the heartbeat
Gareth Davies, Membership Recruitment Specialist
Royal Society of Chemistry
Vibrant communities: Special interest groups and volunteer communities
Laura King, Membership Officer (Groups and Branches)
The British Dietetic Association
Best practice when creating a community
Gabrielle Saunders, Events Manager
International Society of Ultrasound in Obstetrics and Gynecology
Speaker Q&A
Gareth Davies, Membership Recruitment Specialist
Royal Society of Chemistry
Laura King, Membership Officer (Groups and Branches)
The British Dietetic Association
Gabrielle Saunders, Events Manager
International Society of Ultrasound in Obstetrics and Gynecology
Building a diverse, global membership community
Katherine Tulpa, CEO
Association for Coaching
Visual storytelling and the rise of video: how associations can do this effectively
Charlie Gauvain, Managing Director
Eye Film
Speaker Q&A
Charlie Gauvain, Managing Director
Eye Film
Katherine Tulpa, CEO
Association for Coaching

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