An event in the Association Leaders' Forum series, now in its 6th year. The forums are for exclusively for Executive Director, Heads of Associations, and Strategic Directors, and address key strategic issues of developing associations, their value to members, improving engagement with members, sustainable revenue streams, and governance, concluding with a drinks reception.
Thursday 9 November 2017
+44 20 8004 6300
Online registration is closed.
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Date and time
Thursday, 9 November 2017, 10:30 to 17:00
AAE will be holding a gathering for Director Generals and Leadership Teams for Associations in Brussels on 9th November 2017.
This is a full day designed to bring together leadership teams to discuss the areas that provide most challenging currently when representing your members and running your association in Brussels.
This is an opportunity to share best practice, hear success stories and vitally discover techniques to manage and overcome barriers to success and network with your Trade Association peers.
Who should attend
- Executive Heads, Secretary Generals, Executive Directors
- Executive Presidents & Chairmen
- Senior Directors and Board Members responsible for strategy
From: Professional, Business, Scientific, Technological and Trade Associations, Federations and Societies, with an International, Regional, National or City based membership.
||Registration & Coffee
||Welcome by Forum Lead, Theodore Spryou, Founder, Ashbridge Associates
||Session 1: Membership, Damian Hutt, Executive Director, AAE
Outreach and engagement
Reaching consensus quickly to better influence policy
Building networks & relationships
||Session 2: Communication, Marco Sorgetti, Former CEO, FIATA - Coordinating outreach: The importance of the right strategy
Adjusting to the right level, International, European, National & Local
Adjusting to the instrument: Recommendations, rulings, directives, regulations
Preliminary work, consultations with EU Commission, EU Parliament, Voting recommendations, EU Council
Reaching opinion leaders in your group
Mapping the institutions that are relevant in your policy area
Making contacts with peer organizations
Maintaining contacts with a core group of colleagues
How to build relationships and influence EU institutions (from EU and UK)
Discussing topics with peers and reaching consensus with peers
Delivering the message
Events and workshops
In the EU Parliament
Coping with the digital evolution and its impact
With IT Communication loses structure, but gains speed
CRM’s and what they can provide in managing membership
Social media need to be dealt with 24/7 with expertise
||Session 3: Governance
Theodore Spryou, Associate Director, Ashridge Associates
Leadership: Creating effective teams within association membership and secretariat
What does successful implementation of working group decisions look like?
Creating clear decision-making processes and accountability
What kind of policies have been implemented
Communication between the board and the team and how to manage the relationship between the two
||Review and round up of the day
||End of Forum
Register to Attend
Fee to Attend
The fee to attend is GBP295.00 to attend.
Carrefour de l'Europe 3, 1000 Bruxelles, Belgium
What delegates to previous
Leaders' Forums have said:
"The Forum provided value-added information that will be useful for developing my association"
Secretary General, Public Relations Consultants Association
"It facilitates solution-oriented thinking and is inspiring, invigorating and thought-provoking."
Director, Ao Foundation / AOTrauma
"I learned a lot from the different associations and have many new ideas to improve our organization. I will be attending again next year."
CEO, World Fair Trade Organization
"Excellent to learn from other association leaders and create a network with them"
Regional Director, American College of Physicians
"Really useful for associations of all types and sectors."
Regional Director, InfoComm International
"It's a 'must' for every association to help them learn and grow."
Founder & Secretary General, Indian Entrepreneurs Association