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Creating Innovative Learning Solutions for Member Development
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Developing a CPD strategy to support your members and associations strategic goals: a 5 Steps workshop to develop an innovative online strategy with little budget and time.

 Export to Your Calendar 13/07/2017
When: Thursday 13 July 2017
Where: Central London
United Kingdom
Contact: Lucie

Online registration is available until: 13/07/2017
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In this creative workshop Gaelle Watson, On-Line training expert, will take you through the 5 most effective steps in order to define, establish and launch an innovative online learning strategy allowing you to inject increased quality and performance throughout your membership. Targeted primarily at Association Chief, Executives, Heads of learning, Head of Professional Development Head of Certification, this workshop will support your strategy to grow and develop in an increasingly volatile, complex and ambiguous market where members expect personalised, accessible and affordable learning solutions.

Some areas that the workshop will address are:

  • Creating more accessible CPD membership
  • Looking at the best ways in which to develop a new generation of members
  • Examining how to guarantee all your members are up to date with industry standards and processes
  • Developing a learning strategy with little or no budget

The content of the Workshop includes:

  • Developing learning goals in line with strategic organisations goals
  • Segmenting and profiling members by learning categories
  • Identifying key life style features
  • Creating a learning strategy
  • Identifying technical requirements and maximising readily available tools
  • Setting up a pilot
  • Assessing performance and results
  • Embracing change


15:00: Refreshments & Welcome

15:30: Establishing a learning strategy in line with organisation and learners’ needs

16:30: Break

16:40: Defining and launching a successful pilot

17.30: Networking discussion: breaking learning barriers

Recommended Preparation

In order to fully utilise this workshop, it may be advisable to spend a little time to preparing the following:

  • Reviewing your organisational goal for the upcoming two years. If possible bring a copy of the strategic plan or a list of these key goals with you
  • Review membership data focusing on age and geographical spread but also the main type of employment
  • Consider having conversations with members who usually don’t attend CPD events in order to get their feedback


Gaëlle Delmas-Watson, Virtual Classroom Specialist & Founder of SyncSkills
Gaëlle is a certified online facilitator and coach whose work for RICS received an E-learning Award in 2014 in the category “Best use of synchronous online learning/Virtual Classroom”. Gaëlle founded SyncSkills to enable trainers and training organisations to transform and adapt their courses to the virtual classroom without compromising on quality or losing any of their individual course identity. Gaelle works with national and international organisations to design and implement unique, innovative learning strategies for commercial training organisations and membership bodies.

To learn more about Gaëlle and SyncSkills, contact:

T : @GaelleDWatson
W :

Fees to attend

  • Non-members: GPB60+VAT
  • Members: 50% discount

To obtain member discount, email

(Please make sure you have joined AAE before requesting. Membership is free of charge for association employees and officers.)

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